Back Market for the German Market

Back Market is France’s latest unicorn – the mother of all marketplaces for refurbished tech and a company with a mission that’s well worth supporting. They’re huge in France already, but didn’t really get off the ground in Germany yet. Time to change that. With a special approach to convince the newness obsessed Germans that refurbished tech has many advantages. From price to CO2 footprint.

In compact sprints together with the client we created an inside based integrated campaign covering the entire decision funnel.

Meet “Schnitzel” “Ast” and “In die Luft gehen”. Three literal German expressions to illustrate the absurd joy you feel when you buy refurbished tech.