Fiverr for Germany.

Fiverr, the worlds largest freelancing platform was looking for new growth opportunities in Germany. Together with Google Israel, we carried out a positioning work in Tel Aviv. The big finding: Fiverr has to convince small and medium-sized businesses the typical German Mittelstand to rely more on freelancers. From these insights, a special campaign was developed and produced on location in Germany building on a rather typical German behavior.

A little fun fact: Israelis and Germans both consider themselves world champions in complaining.

What a match.